Improve Website Ranking for E-Commerce With Us

In e-commerce, the conversion rate and sales revolve around effective marketing and website ranking. Website ranking plays an essential role in getting higher visibility for any e-commerce business. 34% of the people around use search engines like Google, Bing, and Yahoo for product search. Search engine optimization for an e-commerce website, however, seems to be pretty daunting, so, here is the guide that can help you build up your ranking on search engine searches. Read on-

Effective Keyword Research

Adding keywords in the content, whether website content or blog content is the core of SEO that helps in driving organic traffic to the website. Use of long-tail keywords tends to offer an exact match volume of keywords (already incorporated in a web search). It's recommended focussing on your competitor’s keywords while avoid targeting the same keyword for multiple pages and that are targeted by competitors with higher DA (Domain Authority) or PA (Page Authority). There are tools like SEOmoz Keyword and Google AdWords that can be used to perform useful keyword research and eventually provides you a high ranking on Google and other search engines.

On-Page Optimization

Optimizing on-page content is necessary to get a high ranking of the website. Keyword optimization, internal linking, and adding rich snippets, etc., will help you optimize your on-page content. Its required to optimize each page of the website effectively so that they can be easily crawled by the search engines’ spiders and rank higher. You can even try out your hand in structuring the website, improving the usability, adding customer reviews, and updating the e-commerce site to a more responsive version. Categorization of the products and images with Alt tags can also help you optimizing on-page content for higher ranking.

Publish Content

Content is one of the elementary pillars of SEO, where search engines like getting fed with creative, informative, relevant and unique content. The keywords should be the base of the content you upload on the website to get higher visibility. Upload qualitatively rich content should be posted on the page while avoiding plagiarised content. It could be a great way to increase traffic on the website through relevant content.

Boost Page Load Speed

Page loading speed of your website helps in determining the conversions and bounce rate. A single second delay in your website loading time can cause a 7% loss in conversion, and 40% of web users will abandon the website if it takes more than 3 seconds to load. An e-commerce website that has a large number of pages with products displayed with high-quality images, the loading speed will undoubtedly slow down and affect the website ranking in Google. Reducing the size of the components on the website, deploying faster servers, and using better techniques to fetch data for improving the website ranking.

So, it’s time to analyze your e-commerce website with Wish A Cloud, a Website Design and Development Company to let you stay on top of the search-engine-result-page ranking game.

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