Responsive Web Design – Importance

As you may have presumed that having a mobile-friendly is enough, but it’s not! Your website should also be delivering speed and experience. 

No wonder, mobile is the first option for browsing the web. It took over the desktop computers market earlier in 2014. Providing a reliable mobile experience to the users holds so much importance to the success of a website as well as the campaign. As per the 2016 report, people spent their 65% time on mobile, while the sharing time of desktop is around 35%. And it’s getting an increase with 5% every year, and desktop is failing by a slightly slower rate. However, that doesn’t mean the desktop comes to an end; e-commerce businesses are still using desktops for their transactions. Mobile phones buying experience is still lagging behind even if the companies are investing greatly n this area. There are still more years to go when the buying experience on the small screen equates to the desktop or betters it, and consumers will move to mobile while making the desktop further redundant. 

Thus, smartphone penetration sits at around 80%. The 18-34-year group is doing most of the online purchasing, but they don’t necessarily have the spending power like older age groups. Mobile is more popular than ever and will only get more popular. Companies are needed to be mobile-ready to be more successful.

Today, most businesses are committing to mobile, but not simply doing well enough in the market. So, if you don’t get it right, users will look for a better alternative. Check your website speed before launching. Some websites are mobile-friendly, but lacking in the delivery. 

Get a helping hand of a Website Design Company that can help you improve your website while making it responsive on both the platforms desktop as well as the mobile interface. They also provide actionable recommendations on how to optimize the website and helps you build your brand.