Tips For Homepage Web Design For A Compelling Look

The homepage of a website must have a captivating look to engage the visitors with your brand. Since, most of the visitors’ land on the homepage, make the earliest impression of your business. Other visitors who visit your website through landing pages might still end up on your homepage looking for further details about your business. Therefore, a compelling web design created by a Website Designing Company is crucial for the homepage.

Here, we are enlisting some basic practices for creating a look that encourages visitors to further interact with your brand.

Capture Your Brand with A Right Image

It is rightly said that – pictures speak itself. Adding a picture on your homepage probably makes it look better. To capture the essence of your business, try to add a single, powerful visual that can take center stage on your website. 

If we take an instance of a clothing store, consider a close-up look at one of your most beautiful and popular items. Or if you are a travel agency, try to wow your visitors with an image that must be the type of luxurious vacation you can provide. 

Balance Visuals and Word Count 

Content is important on every page of the website for fulfilling the purpose of search engine optimization. Content on the page helps search engine crawlers to recognize your page and its relevance, which makes it easier to get your page ranked in the google search results. However, when it comes to text over the homepage, often fewer words are being required. In actuality, the homepage which is performing okay, have an average word count of 605 words. These words are not even clubbed together in a single wall of text. 

Use of white space, links, navigation bars and images to break the text up into digestible and aesthetically pleasing chunks are much needed. The main highlight is to engage your users with your brand. The right mix of visuals and text written over the homepage can easily grab your visitor’s attention and encourages them to read on to learn more about your business.

Guide Visitors Through Your Website

A website’s homepage is a gateway of the rest of the website; visitors should easily be able to access every page of the website including homepage easily. Sounds like a daunting task? It won't be if your web design includes the right kind of navigation that is easy to find and is easier to use.

For instance, consolidate the sections of your website into a few clickable options so when customers click or hover over these sections, they find it easy. It also helps you to organize a more extensive website into a manageable homepage navigation bar. Also, you should always include a search bar in an easily located place so visitors can easily find the specific items or pages they need. Get it more informative by adding information such as store hours, contact details, and customer support. When visitors can easily contact you and find their way through your site, they will be much more likely to dig deeper into your business if the homepage has already impressed them.

Stick with A Readable Font

Impressive fonts can tempt your visitors, but if they are not readable, it might be harder for them to get on board with your brand. So, when it comes to fonts, traditional fonts are the best to go with, even for the companies who are already made their way out from the crowd. Consider using one of these fonts to ensure readability, or work with a professional Web Design Company to ensure that the font you’re using must reflect you’re your brand’s uniqueness. 

Therefore, take these points into your consideration when it comes to homepage web design, where clear and compelling are the key elements to success. To make your website standout, just add engaging content with an impressive image, balancing visuals with text, creating clear navigation, and sticking with a readable font. You can further hire a Web Design Company to add the creative elements that will allow your brand to show up in the market. The right mixture of basic practices and brand-specific elements will create a remarkable experience on your visitors that will encourage them to not only stop-by at your website but stay there for long and learn more.