How Can You Direct Visitors’ Attention To Your CTA?

Regardless of the nature of the business, the primary goal of every organisation is to increase conversions. For instance, putting up CTAs (call-to-action) on the web pages like sign-ups, contact us lead to significant conversions. Including a visible CTA on each web page can substantially increase the chances of earning from your website. 

Here, we are enlisting a few suggestions for adding the visual signs to your web design that help you direct website visitors to your CTA –

Use visual hierarchy

The practice of laying out a webpage that immediately direct visitors to certain elements refers to the visual hierarchy. Making an object larger than required and placing it at the top of the webpage indicates its importance. A Web Design and Development Company helps you create a visual hierarchy. 

Use a border to outline your CTA

Parting your CTA from the rest of your web page, can elevate its importance before the website visitors. 

Use action words 

Using strong, engaging words to describe your CTAs is the best way to communicate to your website visitors and motivate them in the right direction. A strong tone can easily create a sense of interest amongst the visitors and motivate them to act.

Use contrasting colours 

Another important aspect to attract visitors to particular elements on your webpage is colour. Carefully consider a colour scheme on a web page. The use of right colours can easily direct visitors’ attention to the most critical part of your web page. 

Create a balance between size and visual appeal

When creating your CTA, size plays a vital role in developing a visual hierarchy in the web design of the website. Larger the element, visitors are more likely to look at/click on it. You need to balance the size with visual appeal to create a call-to-action that draws visitors’ attention.